Are you responsible for digital marketing? This practical and interactive online course offers a top-level introduction to the concept of the sales (or buyer) funnel, and the role that the various digital marketing channels can play in that process. It will equip you with the skills to communicate effectively using the various digital marketing channels available. This course is ideal and well suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills. After this course, you will have a framework for your digital communication strategy that you can flesh out in detail for your business.
2024 course dates
10 July – 9 October (apply by 10 July)