Are you responsible for digital marketing? This practical and interactive online course offers a top-level introduction to the concept of the sales (or buyer) funnel, and the role that the various digital marketing channels can play in that process. It will equip you with the skills to communicate effectively using the various digital marketing channels available. After this course, you will have a framework for your digital communication strategy that you can flesh out in detail for your business.
Course 1: 20, 27 May, 3, 10, 17 and 24 June
Course 2: 25 August, 1, 8, 15, 22 and 29 September