Effective communication in a digital world

Name: Effective communication in a digital world
SKU: 10087
Price: 5540 ZAR
Availability: InStock

R5 540

Are you responsible for digital marketing? This practical and interactive online course offers a top-level introduction to the concept of the sales (or buyer) funnel, and the role that the various digital marketing channels can play in that process. It will equip you with the skills to communicate effectively using the various digital marketing channels available. This course is ideal and well suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills. After this course, you will have a framework for your digital communication strategy that you can flesh out in detail for your business.

2024 course dates

10 July – 9 October (apply by 10 July)

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Downloadable documents

– 2024 Info page
– 2024 Infoblad
– 2024 Comms Lab course calendar

Presenters

Irene Grobbelaar-Lenoble obtained both a BA degree in Applied Design and a master’s degree in Visual Studies from Stellenbosch University. For the past seven years, Irene has been lecturing at various academic institutions in the Western Cape. Irene is passionate about learning and loves sharing her knowledge and experience with participants.

Location

Online on MS Teams or SUNOnline

In this course you will –

come to understand how important language usage is for connecting to your target audience;
map out a customer journey for a key target audience in your specific business;
turn your customer journey into a sales funnel and be taken through a structured framework;
learn which channels are relevant to get visibility online;
learn how to get prospective customers to interact with your company, brand or product;
learn how to convert your online audience into paying customers;
learn how important digital marketing channels are for developing an ongoing customer relationship; and
get a better understanding of what metrics to track and monitor to help guide your plans.

Our courses combine live online sessions, facilitated by the course presenter, with self-directed online learning.

This course opens before the first live online session and closes well after the last live online session. This allows enough time for you to activate your SUNOnline presence before the sessions start.

Live online sessions
(10:00 to 12:00)

Course duration

(opening and closing dates)

Apply by

Course 1:

(Pre-reading available on 2 August)

21 and 28 August, 4, 11, 18 and 25 September

10 July to 9 October

10 July

During this course, you will spend your time as follows (this may vary for individuals):

one live session per week of two hours each
about six hours per week of self-paced reading and completing tasks, quizzes, activities, and assignments

You will need a computer that can run our online learning platform (MS Teams or SUNOnline) and you need access to a stable internet connection to connect to the live sessions. You should also be able to create electronic documents.

The course is suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills.

Click on the ‘Start application’ button if you are interested in doing this course, and fill in the form. We will then send you a link to enrol for the short course.

You need to attend the live sessions and complete the given assignments. You will receive a certificate of competence after successfully completing this course.

After this course, you will find you way much better in the world of digital marketing. Your business will benefit from improved marketing and you will be able to connect to more people, which will make you more successful in your work. The skills that you will have gained through this course can lead to personal development and create opportunities for further career growth.

Any questions?

Contact Michelle Pieters at michellep@sun.ac.za or 021 808 2812 for more details.

You could also discuss your specific short-course and development needs with us. Enquire about our available short courses, course dates and options for tailor-making a course.

Contact Us

Start application