Effective communication in a digital world

Name: Effective communication in a digital world
SKU: 10087
Price: 4950 ZAR
Availability: InStock

R4 950

Are you responsible for digital marketing? This practical and interactive online course offers a top-level introduction to the concept of the sales (or buyer) funnel, and the role that the various digital marketing channels can play in that process. It will equip you with the skills to communicate effectively using the various digital marketing channels available. After this course, you will have a framework for your digital communication strategy that you can flesh out in detail for your business.

Course dates

Course 1: 20, 27 May, 3, 10, 17 and 24 June
Course 2: 25 August, 1, 8, 15, 22 and 29 September

Contact Us

Apply Now

Downloadable documents

– Info page

Presenters

Our presenters are experts in professional communication with a practical and interactive approach to learning.

Location

Online on MS Teams or SUNOnline

In this course you will –

come to understand how important language usage is for connecting to your target audience;
map out a customer journey for a key target audience in your specific business;
turn your customer journey into a sales funnel and be taken through a structured framework;
learn which channels are relevant to get visibility online;
learn how to get prospective customers to interact with your company, brand or product;
learn how to convert your online audience into paying customers;
learn how important digital marketing channels are for developing an ongoing customer relationship; and
get a better understanding of what metrics to track and monitor to help guide your plans.

You will need a computer that can run our online learning platform (MS Teams or SUNOnline) and you need access to a stable internet connection to connect to the live sessions. You should also be able to create electronic documents.

The course is suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills.

Click on the ‘Apply now’ button. This will take you to the SU Short Courses Division website to apply.

You need to attend the live sessions and complete the given assignments. You will receive a certificate of competence after successfully completing this course.

After this course, you will find you way much better in the world of digital marketing. Your business will benefit from improved marketing and you will be able to connect to more people, which will make you more successful in your work. The skills that you will have gained through this course can lead to personal development and create opportunities for further career growth.

Any questions?

Contact Michelle Pieters at michellep@sun.ac.za or 021 808 2812 for more details.

You could also discuss your specific short-course and development needs with us. Enquire about our available short courses, course dates and options for tailor-making a course.

Contact Us

Apply Now