Effective communication in a digital world - Stellenbosch University Language Centre

Effective communication in a digital world

R5 346

Are you responsible for digital marketing? This practical and interactive online course offers a top-level introduction to the concept of the sales (or buyer) funnel, and the role that the various digital marketing channels can play in that process. It will equip you with the skills to communicate effectively using the various digital marketing channels available. This course is ideal and well suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills. After this course, you will have a framework for your digital communication strategy that you can flesh out in detail for your business.

2023 course dates

28 July – 9 October (enrol by 19 July)

Downloadable documents

2023 Info page
2023 Infoblad
2023 Comms Lab course calendar


Michelle Dobson, owner of MD Marketing Solutions, is an expert marketer with over 20 years’ experience in marketing and strategy and branding development. Michelle generously shares her expertise and wealth of knowledge with passion. Read more about her here.


Online on MS Teams or SUNOnline

Any questions?

Contact Michelle Pieters at michellep@sun.ac.za or 021 808 2812 for more details.

You could also discuss your specific short-course and development needs with us. Enquire about our available short courses, course dates and options for tailor-making a course.

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