Description
Downloadable documents
– 2025 Info page
– 2025 Infoblad
– 2025 Comms Lab course calendar
Presenters
Fatima Halday’s journey in the digital realm began over a decade ago when she immersed herself in the evolving landscape of online marketing and strategy. With a passion for all things digital, and having owned various businesses, Fatima loves sharing her knowledge and brings a wealth of expertise. As a lifelong learner, Fatima remains at the forefront of industry advancements, ensuring that courses reflect the latest tools and strategies in the ever-evolving digital landscape.
Location
Online on MS Teams or SUNOnline
In this course you will –
- come to understand how important language usage is for connecting to your target audience;
- map out a customer journey for a key target audience in your specific business;
- turn your customer journey into a sales funnel and be taken through a structured framework;
- learn which channels are relevant to get visibility online;
- learn how to get prospective customers to interact with your company, brand or product;
- learn how to convert your online audience into paying customers;
- learn how important digital marketing channels are for developing an ongoing customer relationship; and
- get a better understanding of what metrics to track and monitor to help guide your plans.
Our courses combine live online sessions, facilitated by the course presenter, with self-directed online learning.
This course opens before the first live online session and closes well after the last live online session. This allows enough time for you to activate your SUNOnline presence before the sessions start.
| Live online sessions from 14:00 to 16:00 |
Course duration(opening and closing dates) | Apply by |
| 8, 15, 22, 29 May, 5, 12 June | 17 April to 26 June | 17 April |
During this course, you will spend your time as follows (this may vary for individuals):
- one live session per week of two hours each
- about six hours per week of self-paced reading and completing tasks, quizzes, activities, and assignments
You will need a computer that can run our online learning platform (MS Teams or SUNOnline) and you need access to a stable internet connection to connect to the live sessions. You should also be able to create electronic documents.
The course is suited to newcomers to digital marketing as well as traditional marketers who want to focus on developing more effective online communication skills.
Click on the ‘Start application’ button if you are interested in doing this course, and fill in the form. We will then send you a link to enrol for the short course.
You need to attend the live sessions and complete the given assignments. You will receive a certificate of competence after successfully completing this course.
After this course, you will find you way much better in the world of digital marketing. Your business will benefit from improved marketing and you will be able to connect to more people, which will make you more successful in your work. The skills that you will have gained through this course can lead to personal development and create opportunities for further career growth.
Any questions?
Contact Michelle Pieters at michellep@sun.ac.za or 021 808 2812 for more details.
You could also discuss your specific short-course and development needs with us. Enquire about our available short courses, course dates and options for tailor-making a course.
